Writing content for your own small business can be frustrating. In theory, you should be the best-placed person to do it; you speak to your clients every day and you’ve been in your industry for donkey’s years. So, why is writing about your own business or creating content for your website or socials so tricky?
Networking. It’s a word laden with sweat-inducing pressure – particularly for the introverts among us. But as small business owners, getting to know other businesses, potential clients and the local community through networking events or groups is a skill we need to learn to embrace.